The Pottery Patch Catalog

Each year The Pottery Patch prints a catalog that is given to all customers. My involvement in the process starts when I receive the new product list from the Senior Buyer. Using InDesign I remove any discontinued products and then begin laying out the new products. During this time I also help oversee a photo shoot for the catalog cover and website. I then design the cover and create a color pallet to separate product categories by color. When the design is complete, I oversee the editing and approval process and make sure the artwork is delivered to the printer by the deadline.