Each year, I lead the design and production of The Pottery Patch’s annual print catalog, which is distributed to all wholesale customers. Using Adobe InDesign, I manage everything from layout to final print delivery—starting with curating the new product list, removing discontinued items, and organizing the catalog by clearly defined color-coded categories. I also assist in coordinating the photoshoot for the cover and key product images, and I design the catalog cover to align with seasonal trends and branding goals.
In 2024, I collaborated closely with the sales team to plan and execute a full redesign of the catalog, giving it a fresh, modern look and improving product categorization and descriptions to better serve customer needs. I handle every stage of the process, including editing, approvals, and ensuring on-time delivery to the printer—making this a seamless, stress-free experience for the client.