Since 2014, I’ve managed every aspect of The Pottery Patch’s website, helping it grow and evolve alongside the company. From building the original site to launching a brand-new homepage and collections page in 2025, this long-term partnership has allowed for continuous improvements in both design and functionality. The site now features e-commerce capabilities tailored to wholesale customers, a streamlined user experience, and optimized content that supports SEO and lead generation. I’m proud to have played a key role in its transformation and ongoing success.
My role includes writing all web and product copy, designing custom graphics, updating product listings, managing contact forms, and optimizing for SEO and lead generation. I also maintain customer accounts and ensure the site runs smoothly, stays current, and reflects the brand’s evolving identity.
What began as a complete rebuild in 2014 has developed into a dynamic, modern site. In 2018, I refreshed the overall design for better usability and visual appeal. In 2022, I introduced e-commerce functionality that allows wholesale clients to log in, view pricing, and place orders directly. The 2025 redesign brought a fresh homepage and a streamlined collections page, showcasing products more effectively. See images below.
