Resume – UpWord

Full Sail University | Orlando, FL | 2010-2011

Rollins College | Winter Park, FL | 2006-2010

The Pottery Patch| West Palm Beach, FL | 2014-Present

Responsible for managing and creating all website content including copy, blog posts, photos, graphics, and product listings.
Persistently make traffic and conversion-driven improvements to the website based on KPIs resulting in a year-over-year increase in unique visitors and conversions.
Observe trends in analytics and optimize the user experience.
Designed and launched a new WordPress and WooCommerce website with improved UX and technical functionality
Provide marketing collateral as needed for the sales team, including print material and emails.

Datamax-O’Neil | Orlando, FL | 2011-2013

Lead marketing team through on-boarding new marketing automation and lead generation software, integrating emails, web forms, and landing pages.
Used a custom content management system to add and edit all content across the multi-language website.
Worked with project managers, copywriters, and translators to manage content workflow and implementation.

WordPress and Content Marketing | Freelance | 2016-Present

Build, redesign, and manage WordPress websites for a variety of small businesses across multiple industries.
Research, write, and build inbound marketing channels, such as landing pages, web forms, newsletters, blog posts, videos, whitepapers, and case studies.
Advise and guide stakeholders on marketing best practices while producing an end product the client is happy with.

Automatic Sync Technologies | Remote | 2014-2018

Worked closely with VP of Partner Development to understand strategic partnerships in higher education and their need for optimizing video accessibility workflows through integrations with learning management systems.
Researched, wrote, and optimized inbound marketing content for education partners on the topic of captioning, educational technology, and accessibility regulations, such as email newsletters, blogs, videos, whitepapers, and case studies.
Observed trends in user experience analytics and enhanced the website accordingly.
Managed WordPress website and was responsible for all changes as well as new content and pages.
Responded to Requests for Proposals from prospective Education clients which required an in-depth understanding of how the product could best integrate with the client’s existing workflows.

CRM: Act-On. Mailchimp. Salesforce. Constant Contact. Marketing Automation. Email Marketing.
CMS: WordPress. Elementor. WP Bakery. WooCommerce. Shopify. Basic HTML/CSS.
Optimization: Analytics. A/B Testing. Hotjar.
Content Creation: Copywriting. Content Writing. Graphic Design.
Design: Adobe Photoshop. Adobe InDesign, Adobe Illustrator. Adobe Lightroom. Photography.