M.S. Digital Marketing

Full Sail University | Orlando, FL | 2010-2011

B.S. Media & Cultural Studies

Rollins College | Winter Park, FL | 2006-2010


Digital Marketing Manager

The Pottery Patch| West Palm Beach, FL | 2014-Present

  • Responsible for managing and creating all website content including copy, blog posts, photos, graphics, and product listings.
  • Persistently make traffic and conversion-driven improvements to the website based on KPIs resulting in a year-over-year increase in unique visitors and conversions.
  •  Observe trends in analytics and optimize the user experience.
  • Designed and launched a new WordPress and WooCommerce website with improved UX and technical functionality
  • Provide marketing collateral as needed for the sales team, including print material and emails.

Digital Media Specialist

Datamax-O’Neil | Orlando, FL | 2011-2013

  • Lead marketing team through on-boarding new marketing automation and lead generation software, integrating emails, web forms, and landing pages.
  • Used a custom content management system to add and edit all content across the multi-language website.
  • Worked with project managers, copywriters, and translators to manage content workflow and implementation.

Freelance Web Content Specialist

WordPress and Content Marketing | Freelance | 2016-Present

  • Build, redesign, and manage WordPress websites for a variety of small businesses across multiple industries.
  • Research, write, and build inbound marketing channels, such as landing pages, web forms, newsletters, blog posts, videos, whitepapers, and case studies.
  • Advise and guide stakeholders on marketing best practices while producing an end product the client is happy with.

Digital Marketing Coordinator

Automatic Sync Technologies | Remote | 2014-2018

  • Worked closely with VP of Partner Development to understand strategic partnerships in higher education and their need for optimizing video accessibility workflows through integrations with learning management systems.
  • Researched, wrote, and optimized inbound marketing content for education partners on the topic of captioning, educational technology, and accessibility regulations, such as email newsletters, blogs, videos, whitepapers, and case studies.
  • Observed trends in user experience analytics and enhanced the website accordingly.
  • Managed WordPress website and was responsible for all changes as well as new content and pages.
  • Responded to Requests for Proposals from prospective Education clients which required an in-depth understanding of how the product could best integrate with the client’s existing workflows.


  • CRM: Act-On. Mailchimp. Salesforce. Constant Contact. Marketing Automation. Email Marketing.
  • CMS: WordPress. Elementor. WP Bakery. WooCommerce. Shopify. Basic HTML/CSS.
  • Optimization: Analytics. A/B Testing. Hotjar.
  • Content Creation: Copywriting. Content Writing. Graphic Design.
  • Design: Adobe Photoshop. Adobe InDesign, Adobe Illustrator. Adobe Lightroom. Photography.


  • Problem-Solving. Strategic Thinking. Critical Thinking
  • Responsible. Dependable. Helpful
  • Resourceful. Fast Learner. Eager to Learn
  • Organizing. Prioritizing. Multi-Tasking. Goal Oriented
  • Proactive. Work Independently or Collaborate.
  • Genuine. Friendly. Happy.

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General Resume